DISNEY RELIANCE: A STRATEGIC ALLIANCE

This research paper mainly highlights the seismic shift within India’s entertainment sector led by non-other than billionaire Mukesh Ambani and Bob Iger, CEO of Disney. It mostly elaborates on the ambitious collaboration, between RIL’s media unit Viacom18 and the global media Walt Disney forming an unrivalled corporation which will be led by Nita Ambani and will be vice chaired by Uday Shankar. This paper also tries to draw attention towards the strategic collaborative efforts between Reliance Industry and Walt Disney that goes beyond the traditional business framework, defining a watershed event that not just recasts India’s consumption of content but also establishes a worldwide standard for operational synergy in the media and entertainment industries.