Analyzing the Role of Copyrights and Trademarks in Business Transactions

This research study compares India’s copyright and trademark laws, looking at their protections, breadth, and enforcement procedures, as well as their influence on economic transactions including licensing, franchising, and litigation. It contends that, while copyright laws provide broader protection for creative works, trademark laws are more successful at protecting brand identification, and firms that use both rights gain more competitiveness and innovation. The paper examines the historical evolution of these laws, concentrating on significant legislative milestones and international agreements that influenced the Copyright Act of 1957 and the Trademarks Act of 1999. It emphasizes the actual applications of these laws in the digital era, covering issues such as counterfeiting and differing foreign legal norms. Digital Rights Management Systems (DRMS) and blockchain are being offered as technological alternatives to improve IP rights enforcement. The article uses case studies to highlight the importance of integrated copyright and trademark policies in creating a strong IP protection environment, guaranteeing market competitiveness, and boosting corporate growth in India. The findings highlight the importance of strong IP laws and creative enforcement tools in protecting intellectual property assets and facilitating strategic company operations.