EFFECTIVENESS OF CONSUMER PROTECTION LAW IN CROSS BOARDER E-COMMERCE

Digital markets transcend geographic boundaries Cross-border e-commerce has thus become a driving force for global trade. However, the rapid growth of online shopping across countries has created significant challenges regarding consumer protection. This article examines the effectiveness of consumer protection laws in protecting consumer rights related to cross-border transactions. By analysing issues related to challenges in jurisdictions Lack of consistency in standards and consumer remedies mechanisms This study aims to provide insights into the complexities of enforcing consumer protection in a globalized economy and across borders, e-supporting the establishment of strong organizations. Legal framework to protect consumers in the evolving trade landscape.